Marketing & Revenue Leadership
I build marketing engines that unify multi-brand SaaS portfolios and turn brand into pipeline and ARR. 24 years across B2B SaaS, payments, fintech, insurance, and financial services in the U.S., LATAM, and Europe.
I build marketing engines that move the business, not just the metrics. Launching a product, rebuilding a pipeline, or repositioning a brand after an acquisition, I lead with data and execute fast.
Over 24 years I've worked in-house and in fractional and advisory roles across B2B SaaS, fintech, insurance, healthcare, and financial services. I step into complex, fast-moving environments where a clear message and quick execution both decide the outcome.
I shape the C-suite narrative and run the HubSpot workflow myself. Fluent in English, Spanish, and German, I've built and led multilingual teams across the U.S., LATAM, and Europe.
Full-funnel marketing leadership. GTM strategy, brand, demand gen, PLG, team building, and MarTech, all aligned to revenue.
Marketing accountable for pipeline and revenue. Demand generation, ABM, RevOps and attribution, and marketing-sourced ARR forecasting that finance and sales can trust.
Acquisition, activation, and retention. Performance marketing, conversion optimization, and data-driven growth programs at scale.
Unified marketing across three acquired brands (CargoSprint, Advent eModal, and Dray Dog) under one Lone View Capital-backed portfolio. Put the 2026 marketing-influenced ARR pipeline on pace to exceed target by more than 2 times, reaching 87% by May 15, drove a 150% product-adoption lift in under three months, and converted 30% of marketing-influenced opportunities to closed-won sales.
Restructured global marketing across NORAM, EMEA, APAC, and LATAM. Scaled MQLs from roughly 50 to 360+ per month in six months while cutting CPL 70% below industry benchmarks.
First formal marketing leader for a regulated pharmaceutical compounder. More than doubled web-search-sourced new accounts from 75 to 160 quarter over quarter and generated 314 enrollment forms and 264 new accounts in Q2 2023 by rebuilding the website and customer portal and implementing GA4 conversion tracking.
Advised B2B SaaS, business-services, and emerging companies on market entry, go-to-market strategy, competitive intelligence, and digital growth. Negotiated seven national-chain relationships and grew Platz Group's satellite-kitchen concept to $1M in Year 1 and $2.8M in Year 2.
Led marketing, product, and customer experience across three countries with a $6M budget and a 45-person team. Launched an IoT-enabled auto-insurance product across three markets, onboarded 9,000+ vehicles in six months, and raised NPS from 55 to 72 across 300,000+ customers.
Ran LATAM operations for the world's largest business organization, representing 90,000+ member companies across 130+ countries. Cut operating costs 38% and grew non-dues revenue 18%.
Owned product marketing for the corporate banking division. Built go-to-market frameworks for new financing products and drove cross-sell adoption across five LATAM markets.
Built a B2B digital financing unit from scratch. Scaled AUM from $11M to $130M+ and grew the client base from 4 to 102 corporate chains across five LATAM markets.
Selected Work
Bernie created a comprehensive marketing strategy that touched and improved everything from brand to the specifics of several acquisition channels. He's a seasoned professional who brings strategic thinking and a positive, professional dynamic to executive and leadership teams. A great asset to scale a company and an all-around great guy.
He stepped into a complex, fast-changing environment and brought immediate clarity, focus, and momentum. Bernhard doesn't just build strategy, he executes with precision. In under a year he led a complete brand and website transformation and tripled MQLs while cutting costs. What stands out is how he leads: with sharp insight, integrity, and a collaborative spirit that elevates everyone around him.
He is very persistent, driven, and goal oriented. Perhaps his most important trait is his flexibility and ability to navigate ambiguity, which has helped him excel in sales, marketing, product management, and strategy. He was also a key culture leader, helping create a collaborative, fun working environment.
He continuously demonstrated great commitment and was always ready to exceed what was asked. He is very analytical, yet agile and flexible enough to adjust to different working challenges. He supervised a large team and showed good people skills, keeping close control of goals and execution without losing the understanding of human nature.
With creative initiatives, a lot of direct involvement, and teamwork, Bernhard generated very interesting results for the region in a very short period. His ability to open and maintain business relationships with a great diversity of people and companies is of great value. His curiosity and flexibility let him adapt quickly to new challenges without losing professionalism and focus.
What caught my attention most is Bernhard's attention to detail and his ability to generate and analyze crucial data to make better decisions on time. With a good sense of humor, he made sure that even the tensest meeting was a little fun for everyone. As a team member or as a leader, Bernhard has my recommendation.
I hired him to lead a new line of business in the Corporate area, and he knew how to develop it until it became one of relevance for our department and the bank. What impressed me most is his ability to identify, segment, and handle even the most demanding clients with great skill, and to get colleagues in internal meetings to join ideas they had initially opposed. He is a true asset to any team.
Hans is an exceptional marketer with a true talent to create strategies, research market behaviors, and an international business expertise that only a very few people in the industry possess. A true professional and a pleasure to have a conversation with.
I run marketing as a revenue function: pipeline coverage, CAC and payback, and marketing-sourced ARR forecasting that sales and finance can trust. I'm selectively exploring VP Marketing, CMO, and VP Growth roles, and I also take on fractional engagements. If that sounds like your team, get in touch.
bg@berniegriesbach.com"He stepped into a complex, fast-changing environment and brought immediate clarity, focus, and momentum — led a complete brand transformation and tripled MQLs while cutting costs in under a year."
