Consulting & Fractional Leadership

B2B Marketing
That Moves the Number

Engagements built around a specific commercial problem — market entry, pipeline rebuild, marketing operations, or sustained fractional leadership. No retainers for the sake of retainers.

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Services
01

Market Entry — LATAM & EMEA

End-to-end go-to-market for companies entering Latin America or Southern Europe. Localization, channel selection, in-market partnerships, demand generation, and commercial infrastructure. Based on 15 years of direct operating experience across these geographies.

GTM Strategy Localization Channel Build In-market Partnerships
$18,000 – $35,000 / engagement  ·  $8,000 – $12,000 / month
Typical engagement: 3 months
02

Pipeline Rebuild

For B2B companies with stalled or shrinking pipelines. Audit demand-generation channels, rebuild ICP targeting, restructure outbound and inbound programs, and establish the reporting infrastructure to measure marketing-influenced pipeline accurately.

Demand Generation ICP Definition Pipeline Reporting Channel Mix
$12,000 – $20,000
Typical engagement: 6–8 weeks
03

AI-Enabled Marketing Operations

Identify where AI can reduce cost and accelerate throughput inside your marketing function — content production, lead qualification, campaign management, attribution modeling. Build the processes and workflows before adopting the tools.

AI Adoption Marketing Ops Workflow Design Attribution
$10,000 – $15,000
Typical engagement: 6 weeks
04

Fractional Marketing Leadership

Ongoing embedded leadership for companies that need a senior marketing operator without a full-time hire. Own the roadmap, manage the team, and report to the CEO or CRO. Suited to Series A–B companies in a scaling phase or post-acquisition integrations.

CMO-level Team Leadership Board Reporting M&A Integration
$7,500 – $12,000 / month
Minimum commitment: 3 months
Also available
Advisory retainer — structured access, monthly call, async input $2,500 – $5,000 / month
Strategy day or executive workshop $2,500 – $3,500 / day

Engagements built around a specific commercial problem — not a scope of work built to fill a retainer.

Selected Work
Results, not decks
Global demand generation team
Serviap Global
Rebuilding global demand generation across 80 countries
Problem
Monthly qualified leads had plateaued near 50 across four languages and multiple regions. Cost per lead was significantly above industry benchmarks and total commercial spend was uncontrolled.
What I did
Restructured the demand-generation function across NORAM, EMEA, APAC, and LATAM. Rebuilt channel mix, tightened ICP targeting, introduced a lead-scoring model, and implemented unified attribution reporting.
Result
Monthly qualified leads rose from ~50 to 360+ within six months. Cost per lead fell approximately 70% below industry benchmarks. Total commercial spend fell 23%.
Cargo port logistics
CargoSprint / Lone View Capital
Post-acquisition marketing unification across three brands
Problem
Three acquired brands — CargoSprint, Advent eModal, Dray Dog — were operating separate marketing functions with inconsistent messaging, duplicated tooling, and no unified pipeline view.
What I did
Led brand and go-to-market consolidation. Built a unified demand-generation engine, introduced product-adoption programs, and established board-level marketing-influenced pipeline reporting.
Result
Marketing-influenced ARR pipeline at 87% of annual plan by May 15, pacing above 2× plan. 150% product-adoption lift in under 3 months. 30% of marketing-influenced opportunities converted to closed-won.
Pharmaceutical laboratory
Carie Boyd Pharmaceuticals
First formal marketing function for a regulated pharma company
Problem
No formal marketing leader, no conversion tracking, limited digital presence. Web-search-sourced new accounts were running at 75 per quarter with no scalable acquisition mechanism.
What I did
Built the marketing function from scratch. Rebuilt the website and customer portal, implemented GA4 conversion tracking, and launched content and search programs aligned to specialty pharmacy referral patterns.
Result
Web-search-sourced new accounts more than doubled from 75 to 160 QoQ. In Q2 2023: 314 enrollment forms and 264 new accounts.
Connected car technology
Seguros Equinoccial
IoT auto-insurance product launch across 3 LATAM markets
Problem
One of the largest insurers in Latin America wanted to launch a connected-car IoT product across multiple markets simultaneously, with no existing digital marketing infrastructure for consumer acquisition at scale.
What I did
As CMO, led a 45-person team across marketing, product, digital, and customer experience in three countries. Developed market-entry playbooks per country, managed agency network, and ran launch campaigns in partnership with IBM IoT.
Result
Onboarded 9,000+ vehicles in 6 months. NPS rose from 55 to 72 across 300,000+ customers. Product featured in IBM Cloud Blog (2018).
Recommendations
"

He stepped into a complex, fast-changing environment and brought immediate clarity, focus, and momentum. Bernie's ability to see the full commercial picture — not just marketing — is rare.

KW
Keith Wright Quantum BD Client · Serviap Global
"

Bernie has a rare combination of strategic clarity and hands-on execution capability. He builds teams, manages budgets, and delivers results — simultaneously.

PV
Pepe Villatoro Co-founder & CEO, Fuckup Nights Senior colleague · Serviap Global
"

Bernie was instrumental in designing and executing our go-to-market strategy for new financing products. His cross-functional leadership across five LATAM markets set a benchmark for our team.

FM
Fabian Mora CEO Corporativo Direct manager · Banco Pichincha
Let's talk

Start with a 30-minute call

I work with a small number of clients at a time. If what you're working on fits, we'll know quickly.

Book a Call Send an email
bg@berniegriesbach.com